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Awards presentation today, and don't forget your free beanie

Posted By Sally Grimes, OIWC, 19 hours ago
Outdoor Industries Women's Coalition members, don't forget to swing by the 180s booth #34112 during Outdoor Retailer in Salt Lake City to pick up your FREE beanie, then head over to the Timberland booth #32081 from 5-6pm today (Friday, January 21) for the presentation of the Pioneering Woman and First Ascent Awards.

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OIWC Board Member Sara Lingafelter shares her advice for first-time showgoers...

Posted By Sally Grimes, OIWC, Friday, January 14, 2011
OIWC Board Member Sara Lingafelter shares her advice for first-time showgoers...

So It’s Your First OR

When we first became aware of Sara Lingafelter, she was a "recovering lawyer” still duking it out in private practice in Seattle. It was no secret to anybody that Sara was looking for a way out of that rat-race and into #OIBIZ. She came into her first OR show not only with strong relationships via her social media presence, but also with a kick-ass plan and some good old-fashioned tradeshow skills. We’ve never seen anyone work the show better than Sara, and good thing: Recently, she was hired as a Social Media Specialist with REI’s Digital Engagement Team. What is that, exactly? Well, in her words: "I honestly feel like I’ve finally found a spot where I get to bring my whole self to work every day; where they hired me to be me for a living!” How cool is that? Thinking of getting into the Outdoor Industry, or – at least – of attending OR for the first time? Well, here’s how it’s done…

Welcome to your first Outdoor Retailer show.

I will never forget walking into the Salt Palace for the first time during the summer show in 2009.  It was overwhelming; so much noise, so many lights, such huge booths.  So many people moving briskly, with a mission, through the aisles of the show floor.  My first day there, on my own media badge with my own little blog — — I honestly wasn’t quite sure what I was doing there.  So, I made it up as I went.  I met people; I looked at product; I asked questions; I made connections.  At times, I stood on the sidelines and just watched it all happen in front of me.  And at some point during that first morning, I noticed that all around me, in the midst of all the busy-ness and business, there were people greeting each other with hugs.  The outdoor industry, it turns out, can be quite a hug-filled place.

I knew, then and there, that I’d found the industry I wanted to make my career in.

But this story is about you.  So, it’s your first Outdoor Retailer.  At some point, you (or your employer) decided to go to the show.  Now, the Big Show is around a week away, and you know you have your plane tickets and a hotel room, but don’t know much else.

Don’t panic.

We’ve all been there.

Read the full article...

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FREE Beanies for OIWC Members during Outdoor Retaier

Posted By Sally Grimes, OIWC, Friday, January 14, 2011
FREE Beanies for OIWC Members
The first 75 OIWC members who stop by the 180s booth during Outdoor Retailer get a FREE beanie! Visit 180s at booth #34112 and tell them you are a member to get your gift.

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Wear your OIWC Necklace and Encourage Others to Join OIWC

Posted By Sally Grimes, OIWC, Thursday, January 13, 2011
Wear your OIWC Necklace and Encourage Others to Join OIWC
Throughout Outdoor Retailer Winter Market and SIA, wear your OIWC necklace, and when others ask about it (which they always do) tell them about OIWC. And, if you see somebody wearing an OIWC necklace, you will automatically have something
in common, so be sure to introduce yourself. Membership in OIWC is a great icebreaker and a fantastic way to get to know others in the industry. Don't forget to pack your necklace for the shows!

The OIWC Membership Pledge: When you become a member of OIWC, you are joining a network of women who have pledged to open their minds, experiences and wisdom to each other. You become part of a group of women like you—professional, passionate, active in the outdoors, authentic, and focused. OIWC members are women you can relate to and learn from, whether you have a question about your advancing your career, work-life balance or specific job skills.

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More Ramp It Up Models Confirmed Today

Posted By Sally Grimes, OIWC, Tuesday, January 11, 2011
More Ramp It Up Models Confirmed Today!

These men will be on stage after the SIA Fashion Show, dressed in drag, to support OIWC. More model spots available - register today!
  • Jason Gee, Leisure Trends Group
  • Bob Orbacz, SIA
  • Kirk Haskell, Scarpa / ISIS
  • Mike Carey, Seirus

Download File (PDF)

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ExOfficio Hosts 80's Themed Bowl-a-Rama; Register for the Bowl-Off today!

Posted By Sally Grimes, OIWC, Monday, January 10, 2011

Welcome to Bowl-a-Rama, folks. Let 'em roll.

WHAT: Bowl-a-Rama

An 80’s themed bowling competition hosted by ExOfficio as a fundraiser for Outdoor Industries Women’s Coalition

WHERE: Ritz Bowling Alley, Salt Lake City UT

FREE SHUTTLES to/from the bowling alley and the trade show

WHEN: 2nd night of ORWM 2011 (Friday, January 21, 7-11pm)


No registration necessary, but pre-registration is encouraged if you are brave enough for the BOWL-OFF.


Years ago, when OR called the Reno Hilton home, Manzella and Exofficio folks were in search of a great time. They stumbled upon a 24 hour bowling alley and a tradition was born. For more than five years they met together, adding more and more industry friends to the mix. 

Event includes...

  • FREE bowling for all attendees
  • BOWL-OFF with pre-registered teams pitted against each other in pre-determined brackets, ending with a Final Four showdown
  • $5 RAFFLE tickets for sale for big-ticket items, with all proceeds benefiting OIWC
  • DJ, KARAOKE & DANCE FLOOR available for use throughout the night
  • PHOTO BOOTH to capture memories
  • and... SWAG BAGS for the first 100 attendees!

Brave Enough to Participate in the BOWL-OFF? Register your team today!

Challenge your industry friends in a bowl-off and raise funds for OIWC. Are you up the challenge?

Great prizes and gloating privileges are in store for bowl-off winners. Pre-registration is encouraged and proceeds go to Outdoor Industries Women's Coalition, the only organization connecting women in the outdoor industries to help them grow professionally.

Event and Raffle Sponsors
Thanks to these companies for support of Bowl-a-Rama:

Event Sponsor


Raffle Sponsors


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OIWC Board Member Sara Lingafelter to speak at ORWM

Posted By Sally Grimes, OIWC, Monday, January 10, 2011

Understanding Influencers, ORWM 2011

I was invited to present at this year’s Outdoor Retailer Winter Market… I’m quite excited, and here’s the information about my presentation.  I’ll do an update closer to, with other dates and times at the show, not to be missed:

Saturday, Jan 22, 2011 – 8:00 AM to 9:00 AM
Understanding Influencers
Sara Lingafelter
Type: Seminar
Track: Open
Location: SLC Marriott Downtown, Salon E

With marketing and sponsorship budgets constricting, print publications consolidating, and more and more consumers turning to new media as a buying resource, understanding and embracing influencers is more critical than ever. Drawing on her real-life experience and research, Sara will lead a targeted discussion around myths, realities and simple secrets of success to form stronger bonds with your audience, focused toward sales representatives, athletes, influencers, brand marketing staff and anyone else interested in leveraging social media tools and relationship-building to maximize their influence and build their brand.

About Sara

Sara claims to not be a "social media expert,” although many in the industry disagree. By day, she works as a road warrior for Waypoint Outdoor, a sales agency in the Pacific Northwest; by night and weekend she freelances as a writer and social strategist, is the storyteller and connector behind, is an active #OIBIZ community member on Twitter as @theclimbergirl, and is the new Secretary of the Outdoor Industry Womens Coalition. Find more information about Sara online at

OIWC Members: Do you have an upcoming speaking event? Have you recently been in the news, promoted or gotten a new job? and we'll post it to the OIWC blog, Facebook, Twitter and LInkedIn groups.

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New Ramp It Up models - who will be on stage?

Posted By Sally Grimes, OIWC, Friday, January 07, 2011
Word is out and people are buzzing. More Ramp It Up models are signing up every hour. Who will be on stage? Don't miss this one-of-a-kind event at SIA, January 27, 2011 in Denver CO. It's not to late  be a model - the deadline to register is January 13; visit or contact [email protected] for details.

Models include:
  • George Curleigh, Arc'Teryx
  • Scott Duer, G3
  • David Ingemie, SIA
  • Brendan Leonard, Sponsored by Skirt Sports
  • Hank Bernbaum, High Sierra
  • Chris Semon, SIA
  • Bob Orbacz, SIA
  • Todd Walton, Walton Works
  • Brad Werntz., PembaServes
  • Ed Wray, SIA
  • Steve Rogers, SSL Buying Group
  • Joel Gomez, Sessions
  • Frank Whiting, The Whiting Group
  • Dan Sullivan, Rome Snowboards
  • Adam Garry, Outdoor Gear Inc.

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Join OIWC at Outdoor Retailer Events in Salt Lake City

Posted By Sally Grimes, OIWC, Thursday, January 06, 2011

outdoor retailer winter market, january 20-23, salt lake city ut

Awards Presentation and Happy Hour
Help recognize the winners of the OIWC’s Leadership Awards (winners will be anno
unced next week), mingle with OIWC members, and enjoy a free beer, compliments of Timberland.Timberland logo

  • When: Friday, January 21, 5-6pm (networking and keg at 5pm, award presentation at 5:30pm)
  • Where: Timberland booth #32081Woman's Adventure
  • Add'l Info: No registration necessary. Event details available online.

ExOfficio Hosts 80's Bowl-a-Rama, Benefiting OIWC
ExOfficio’s Bowl-a-Rama is back, this time with an 80’s theme costume contest, a bowling contest with pre-registered teams, and more. In addition to FREE bowlin
g, this year the event includes free transportation on a party bus with complimentary food and beverages at the event, plus karaoke, a dance floor, photo booth, and swag bags to the first 100 people. All proceeds from raffle tickets and team registrations go directly to OIWC.Ex Officio logo
  • When: Friday, January 21, 7-11pm (BOWL-OFF bowling contest begins at 8pm)
  • Where: Ritz Bowling Lanes
  • Add'l Info: No registration necessary to attend, but pre-registration for your team of four is highly recommended (only 20 team spots available.) Learn more and register.

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OIWC Member Profile: An Interview with Donna Carpenter

Posted By Sally Grimes, OIWC, Monday, December 20, 2010

OIWC Member Profile: An Interview with Donna Carpenter

To help kick off the winter season and inspire you to get on the mountain, OIWC interviewed Donna Carpenter, who co-owns Burton Snowboards with her husband, Jake Burton. Though it’s grown to become the largest snowboard company in the world, Burton began in Jake’s Vermont barn in 1977. Donna joined the team when it was still a fledgling company in 1982.
She’s had many roles at Burton since then—from snowboard builder to CFO—and currently serves as the founding director of Burton’s women’s initiatives, a program she designed to ensure that her company is the employer and brand of choice among women who ride.
Read the full interview to learn about and from this fascinating and successful OIWC member.

Please note: You must be logged in as an OIWC member to access this section

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