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What Women Want (And How to Convince Them You've Got It) Export to Your Calendar


When: Thursday, August 5
Noon mountain
Where: Salt Lake City  

In partnership with Women's Adventure Magazine, OIWC hosts a panel during Outdoor Retailer on

What Women Want (And How to Convince Them You've Got It)

The female consumer doesn't fit one mold: there's the hard-core adventurer, the first-time triathlete, the stroller-jogging mom, and one lucky lady who's all of the above. What do they have in common? From the moment they get online to their first long run in a new pair of shoes, these women want an authentic, custom-fit experience. In this panel discussion a designer, manufacturer, merchandiser, retailer, and marketing/media guru offer tips to talking to these different women, keeping your message authentic, and leaving a long-lasting impression with your female audience.

No pre-registration necessary; more details coming soon!

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