OIWC Staff and Board of Directors
OIWC Board of Directors includes an impressive line-up of women in the outdoor industries. Feel free to contact any of us with questions about OIWC.
, Executive Director
, Outdoor Industries Women's Coalition
, Program Director,
Outdoor Industries Women's Coalition
, Development Director
, Outdoor Industries Women's Coalition
Executive CommitteeLori Harrod
, President Elect, REI
, Columbia Sportswear
, Waypoint Outdoors
Mary Margaret Sloan
, Past President
, Student Conservation Association
, At Large
, Bicycle Retailer and Industry News
, At Large
, Chair-Marketing & Branding, Strategic Marketing Consultant
Board of Directors Kelly Blake
, Member-Marketing & Branding Committee, OutsidePR
Julia Clark Day
, Member-Fundraising, Leisure Trends Group
, Chair-Professional Development, plum
, Member-Membership, Columbia Sportswear
Sarah Harper Burke
, Member-Fundraising, Osprey Packs
, Member-Fundraising, adidas Outdoor
, Chair-Regional Programs, Burton
, Member-Fundraising Committee, Overland Equipment
, Chair-Marketing & Branding, Strategic Marketing Consultant
, Chair-Fundraising Committee, Sierra Magazine
, Chair-Membership, True North Marketing
, Member-Professional Development, Patagonia
, Member-Governance, Eddie Bauer
, Member-Regional Programs, Jakfish
, Member-Membership, Altrec.com
, Member-Marketing & Branding, Studio22
Kelly Blake has over 15 years of marketing experience with an emphasis in public relations and product placement. Currently, Kelly is an Account Director at OutsidePR and works with brands such as; GoLite, GU, GORE TEX Transrockies Run, Road ID and SUGOI. She also handles all marketing, business development, and human resources/recruiting for this boutique agency. Kelly feels extremely lucky to have found a great company and boss who support a flexible schedule and work/life/family balance.
Prior to working at OutsidePR Kelly was the Strategic Marketing Manager at JanSport where she was responsible for marketing communications, promotions and events. She has also had her own public relations firm in Jackson Hole, WY and worked with clients such as Sierra Designs, Royal Robbins, Dagger and Ultimate Direction. Kelly started her career in marketing at Marmot.
Kelly holds a degree from the University of Oregon in telecommunications and film and is the mother of her 6 year old daughter, 3 year old son and 8 year old Swiss Mountain Dog. In her spare time she loves to ski, hike and has adjusted to car camping by turning in all her lightweight packing gear.
Julia Clark Day is Vice President of Sales and Marketing of Leisure Trends Group and has over 18 years of sales and marketing experience. Julia began her career in sales, marketing, research and management in her family’s Florida Keys based radio business, Key Chain Broadcasting. She later moved from radio broadcasting to the magazines, where she was Advertising Manager for Salt Water Fly Fishing Magazine and then founder and Director of Advertising for Fly Fishing in Salt Waters Magazine, based in Seattle and Miami.
Following seven years in the magazine business, Julia was lured by Leisure Trends to the mountains of Colorado. After eleven years, she is a key member of the company’s management team and has been responsible for tremendous sales growth and product development within each of the company’s three divisions: consumer research, retail sales tracking and CRM.
Julia graduated from both Wheaton College in Massachusetts and Kansai Gaidai University in Japan and has an advanced degree in Japanese Language and Garden Design. Julia’s hobbies include a variety of outdoor pursuits including: fresh and saltwater fly fishing, skiing, hiking, gardening and painting.
Betsy Curtin is co-founder of plum (www.thinkplum.net), an executive search firm dedicated to sport, outdoor and lifestyle brands. With a strong network of top talent, she specializes in proactive, next generation executive search to fill manager to VP level product creation and demand creation positions.
Betsy learned the basics of customer service from her first retail job. She later worked as an assistant buyer position with visual merchandising responsibilities for a small store in northeast Pennsylvania. It was here that her love for all things footwear and apparel blossomed. After finishing college at Penn State University, she moved West and was introduced to recruiting. Her intuition helps her find the right candidates for her clients and her imagination enables her to create OIWC’s professional development content year after year. She is the chair of the professional development committee and strives to have programs reflect the membership’s needs.
Currently, Betsy is living on the East coast near Philadelphia. She strives to sweat once a day and enjoys being outside as much as possible, even if it’s just a quick trip to the local coffee shop for a "pick me up." If you see her, (and have a few minutes to spare), ask her what the difference is between East coast and West coast coffee.
Heather Eusebio Eusebio is currently the Retail Supply Chain Manager at Columbia Sportswear. She has over 15 years of retail experience from big brands to owning her own food cart.
Heather has spent the last 10 years of her career at Columbia, moving to retail from the operations department where she helped to develop and train staff on wholesale practices. She currently focuses on retail logistic strategies where she uses her passion for communication as a tool to ensure others know how systems and procedures operate to ensure the greatest success of product flow.
Heather loves to connect with others, learn, and be outside. She is currently completing a BA in human studies to add depth to her interactions. She lives in Portland, Oregon where she is often outdoors hiking or snowboarding and, most recently, running.
Hillary Harding recently joined OIWC as its Development Director, a newly created position aimed at enabling the organization to expand its reach and mission. Hillary is responsible for developing corporate partnerships, building a fund development program, executing special events and collaborating with the Board of Directors on developing relationships with individual supporters.
Hillary brings with her a wealth of nonprofit and outdoor industry experience, having worked in the outdoor industry for 10 years, with the last five in nonprofit management at Big City Mountaineers. She also served on the OIWC Board of Directors from 2006-2009.
Hillary lives in Denver, Colorado, and although she dreams of returning to the sharp end of the rope, she is happy spending her free time building forts and making mud pies with her two young children.
Sarah Harper Burke's career in the outdoor industry began with her college outdoor program in Vermont and she has stayed enthusiastically engaged in the outdoor industry ever since. Having worked for prestigious whitewater companies such as the Nantahala Outdoor Center and the US National Whitewater Center, Sarah helped develop the whitewater program at the University of Tennessee while working on her Masters degree in Sports Management.
Presently, in her dual-role as Program Packs Manager and Pro Deal Manager for Osprey Packs, Sarah is responsible for a pack line specifically designed for outdoor programs and facilitates all pro deals.
Sarah’s husband, David, is also an outdoor enthusiast. Together with their two dogs, they take every opportunity to bike, paddle or ski in the beautiful areas surrounding their home in southwest Colorado.
Sally Grimes started with Outdoor Industries Women’s Coalition as a board member in 2003, and became the organization's first employee in 2005. Now in her role as the Executive Director, Sally works with the Board of Directors and staff to develop and implement the organization's strategic direction and plans. She enjoys the opportunity to listen to the needs of OIWC members and help create programs that provide the support and resources women in the outdoor industries need to reach their career goals.
Prior to working for OIWC, Grimes was the Executive Director at Winter Wildlands Alliance in Boise ID, and Director of Communications at American Hiking Society in Washington DC. She graduated from Indiana University with a degree in Outdoor Recreation & Resource Management.
Sally lives in Cincinnati OH with her husband, two young daughters, two dogs and two cats.
Julie Harris has spent the last 15 years leading and motivating teams and is currently the Retail Sales Director for REI in the San Francisco Bay Area. Overseeing 11 REI stores, Julie’s favorite part of the job is creating great work environments where employees can grow and develop. Julie has an undergraduate degree from Miami University and a Master’s in Education Administration from Indiana University. Prior to joining REI, Julie worked in both private consulting and the collegiate environment as a Career Counselor.
Never one to waste a day, Julie loves adventure, traveling and the learning that comes from immersing oneself in a new activity or a new culture. She also loves volunteering with groups that focus on getting young people outdoors. Julie lives in beautiful San Francisco and can usually be found running, riding, skiing, playing in Golden Gate Park or enjoying a beer and live music.
Larry Harrison has enjoyed a long career creating sales teams for leading brands in the outdoor, ski and action sports marketplaces, representing Body Glove, Eagle Creek, JanSport, Lowa Boots, Rockport and Sierra Designs. He now serves as the Director of Sales for adidas Outdoor, North America.
Larry excels at developing activities that build community and increase sales. For example, he initiated an event called the University of Fun which brought together employees of surf shops, outdoor stores and sporting goods chains in an environment of water, rock and product instruction. The event evolved into Southern California’s Outdoor University.
Harrison served 10 years on the Board of Directors of the Outdoor Industry. In 1999, he was the recipient of the Outdoor Retailer Industry Leadership Award. Woodchucks, the group honoring 20-year veterans of the outdoor industry, was Larry’s answer to the question of how to preserve the stories of how they got their start. Today, there are over Woodchucks members.
Larry and his wife of 25 years, Carol, live in San Clemente, California. They were married climbing Mount Rainier and still walk in the local hills together. Their two sons, Taylor and Hayden, attend college in Berkeley, CA.
Lori Harrod is a Talent Acquisition Manager at Nike. With 15 years of experience in recruiting for consumer products and technology companies, Lori is a hiring expert adept at matching qualified candidates to the culture of an organization. Prior to recruiting, she held several management positions for small to large size private and publicly held companies (administrative and general management roles) – the most fun and least profitable of which was running an outfitting business in the Bob Marshall Wilderness of Montana. With a staff of 8 and a herd of 36 horses – she guided fly fishing trips from May – November and spent the rest of the year selling trips at sport shows all over the country.
Lori earned her Bachelor of Science degree from Bemidji State University in Minnesota while working a cattle ranch outside of Bagley. An avid outdoors person, Lori lives in White Salmon, WA, where she can be found by the great Columbia River or in the Cascade Mountains – fishing, skiing, cycling (mountain and road), hiking, running, sailing, attempting to windsurf and when that fails, sitting in the sun. She is also a member of the Outdoor Industry Association and serves on the OIWC Governance Committee.
Sara Lingafelter is a Field Service Representative with KEEN, Arc'teryx, Vasque, Suunto, Solio and Waterbox as a member of the Waypoint Outdoor team in Seattle, WA. In addition, she is a freelancer, is The Girl at RockClimberGirl.com, and is active in OIBIZ social media circles as @theclimbergirl on Twitter.
Prior to joining Waypoint, Sara practiced law with a particular interest in human resources law, e-commerce, intellectual property and non-profit entities. Sara also worked in legislation, policy and outreach for the State of Washington in an environmental agency. Always a technological early-adopter, her first career was in software and web development.
Sara is an avid climber, outdoorswoman, storyteller, and if she could make her living as a matchmaker and connector, she would. Climbing infected her with the travel bug and its frequent relapses, including an expedition in Nepal and domestic travels for climbing and adventure. Visit saralingafelter.com for links to learn more about Sara's work and play.
As the OIWC Director of Membership and Education Programs, Amy Luther works closely with the Regional Outreach, Membership and Professional Development committee chairs, along with the OIWC Executive Director, to help the organization reach goals and execute strategic plans. She feels grateful to be employed by an organization that allows her to help other women excel in their careers.
Amy found her ‘place’ working in the outdoor industry. Prior to joining OIWC, she was known for her position with leading online retailer, Backcountry.com. With the organization for six years, Amy worked her way up to become their Softgoods Division Manager overseeing the product mix within Accessories, Footwear, Men’s Clothing, Women’s Clothing and Youth Clothing. Prior to joining Backcountry.com, Amy worked in the GIS Industry. Her professional career also includes significant involvement with the OIWC as a volunteer, events committee chairperson and board member. She graduated from the University of Utah with degree in Geography with an emphasis in GIS.
Amy lives in Heber City, Utah with her husband and little girls. She loves to live the mountain lifestyle as it allows her to hike, camp, ski and run out her back door. Amy also enjoys yoga, gardening and spending time with her family. Amy strives to live by her favorite quote: Go confidently in the direction of your dreams. Live the life you have imagined. As you simplify your life, the universe will be simpler. ~Henry David Thoreau.
Amy Magyar has over fourteen years experience in various manufacturing and retail roles at specialty stores, larger chain store operations and e-commerce/catalog businesses. During her career, she had developed a deep knowledge of the U.S. winter, action and outdoor hardgoods and softgoods markets. Among her many pioneering efforts, Magyar was Peter Glenn Ski and Sports’ first hardgoods snowboard buyer, Galyan’s first female hardgoods ski buyer, and Burton’s first Director of Softgoods Sales. Most recently, Magyar shifted from sales to a service role within Burton Snowboards, managing their world class Service team.
As a give-back to the mentors in her career, Amy has taken a leadership role, focusing on the importance of personal commitment and passion to bring out the excellence in others. As a member of OIWC, the Gore Women’s Council, and Burton’s Women’s Leadership Initiative, Amy devotes professional and personal time to such worthy endeavors as: Burton Women's Mentoring Network and Burton's Internal Coaching Program. She is dedicated to creating a strong coaching and mentoring community in the workplace and in the industry.
As an addicted snowboarder and firm believer in ‘get outside and play,’ she is fueled by giving back to the industry that has given her a life she could never have imagined.
Megan McGovern offers her talents in sales and marketing to the outdoor industry. Previously, she served as Sales and Brand Development Manager for Overland Equipment and was with Adventure 16 in West Los Angeles as a Retail Sales Associate. A relative new comer to the outdoor industry, “Pursue your passion with your profession” was the perfect expression that led her to the Outdoor Industry Women’s Coalition. A background of 9 years in marketing and advertising unrelated to the outdoor industry was looking for a sense of personal fulfillment. To be able to match a career path with her love for the outdoors and share that enthusiasm with others is a dream come true.
Past endeavors include Project Management for a marketing agency that produced promotional toys for Burger King, Kraft Foods and The Kellogg Company; Advertising sales for CitySearch.com; and hosting promotional events for PowerBar.
Off the clock, Megan enjoys scuba diving, hiking, skiing, triathlons, and volleyball. A bit of a nomad for adventure, past residences cover Los Angeles (her hometown), Florence, Chicago, Aspen, and Tempe (a graduate of Arizona State University.) Two places you won't find her unless she's lost a bet: Karaoke and Vegas!
Lisa Morrison is a strategic marketing consultant, working primarily with retail, sport and technology clients. Lisa specializes in developing and executing integrated marketing plans that contribute to the success of an organization through targeted programs that reach the right audience and convince them to act.
Prior to heading out on her own, Lisa coordinated the Canadian Equestrian team and managed the national coaching program at Equine Canada, the Canadian equestrian federation. Before that, she worked for a number of software companies in various marketing and management positions and ran her own equine photography business for 12 years.
A lifelong horsewoman, Lisa competed at the international level in three-day eventing. These days, Lisa's equine focus is on developing young horses. When not riding, Lisa gets a kick out of hiking the local hills, skiing badly and snowshoeing with her dog. An avid traveler, Lisa also enjoys active adventures in exotic places, such as Egypt, India, Central America, Australia and New Zealand.
Kristi Rummel is the National Advertising Director of Sierra magazine, published for the Sierra Club. She has been involved in the outdoor industry for the past 15 years and has worked for 24 years in the consumer magazine publishing industry for what she calls "smart books” (Citi Business Publications, Minnesota Monthly, Omni, Compute, Earth and Astronomy) overseeing the business, marketing and sales side.
Kristi’s love for the outdoors lead her to participate in the Outings Trip Leader training workshop and she recently become an official trip leader for the Sierra Club Outings Program organizing and leading Sierra Club members on snowshoeing, paddling, and hiking trips (her favorites). She is a long time contributor and volunteer for the OIA and the OIWC. She served on the Board of Directors of the Advertising Federation of America in charge of professional education and the Geological Society of America.
Kristi looks forward to continuing to help OIWC reach out, communicate, educate, inspire and have fun with others who work in this special industry.
Kristen Sagan is currently the Sustainability Manager at Columbia Sportswear. In this role she is driving the sustainability strategy and vision for the company.
Kristen received a degree in Accounting from The Ohio State University. After working for a CPA firm in Ohio, she moved west to experience the greater outdoors. She filled various accounting roles for Columbia over 10 years including Accounting Manager and Project Manager, before the transition to Corporate Responsibility and Sustainability in 2007.
Kristen practices yoga and enjoys hiking and reading to keep her sanity. She appreciates many things about Portland, Oregon including mild winters, non-humid summers, green foliage, conifer trees, colorful flowers, farmers markets, public transportation, bike lanes, delicious restaurants, yummy libations, independent thinkers, unique places, and great friends.
Ali Sacash-Johnson has made a life-long commitment to a career in the outdoors. She is principal at True North Marketing, a boutique market research and ethnography firm specializing in outdoor sports with some the industry’s top brands on her client roster. Prior to launching her own firm, Ali served as brand manager at Salomon, where she directed both its women’s campaign and its research program in the U.S. Earlier roles in the industry include stints at REI, Moving Comfort and SIA. She has a M.B.A. in Sports Business from the University of Oregon’s Warsaw School of Sports Marketing and a B.A. in Journalism from The George Washington University in Washington, D.C.
Ali currently serves as OIWC’s Membership Chair. She became involved in OIWC when asked to lead a ground-breaking study examining women’s career satisfaction levels in the outdoor, snow and bike industries. She is resolute in the committee’s mission to grow and maintain its membership roll in an effort to assist more women in achieving their career goals. Plus, she finds it gratifying to give back to the industry that has given so much to her.
Ali’s passionate mountain family spends as much time as possible playing in the Cascades – skiing, climbing, hiking and camping. Her husband is a member of the Mt. Hood Ski Patrol and their young daughter took her first run on skis before turning two. They are expecting a second daughter this fall and look forward to raising the next generation of mountain girls. When not in the mountains, she practices Ashtanga yoga, enjoys the Pacific Northwest’s local food movement and folds diapers.
Lu Setnicka is currently Director of Human Resources for Patagonia, a position she has held for three years. Lu is responsible for all HR-related responsibilities, including recruitment/staffing, employee relations, benefits, employee development and training, payroll and internal communications. Lu began her career at Patagonia in the Wholesale Division, then worked for four years as a HR specialist in Recruitment and Employee Relations. She also worked as assistant to Patagonia’s founder, Yvon Chouinard, served as the company’s Public Affairs Director for ten years, and prior to her current role, was Patagonia’s Director of Training and Employee Development.
Before she worked at Patagonia, Lu spent fifteen years working for the National Park Service in national parks throughout North America, including Yosemite, Everglades, Grand Teton and Hawaii Volcanoes. She has a Master’s Degree in Organizational Management from Antioch University, a Bachelor’s degree in Psychology from the University of California at Berkeley, and is a certified Career, Executive and Life Coach with the Hudson Institute of Santa Barbara.
Lu enjoys anything outdoors. A runner for 35 years before her knees became pesky, she now focuses on hiking and long walks. In addition, she swims with a Master’s Team in Ojai (CA), enjoys spinning classes several times a week, and is a beginning fly fisherperson. When not working at Patagonia or playing outdoors, you’ll find Lu singing with the Santa Barbara Choral Society and several small vocal groups in Ojai.
Diane Sheehan is currently a technical designer, managing the performance outerwear category for both Eddie Bauer and First Ascent, Eddie Bauer's line of technical mountaineer gear. Over the past couple of years, she has been fortunate to work in many areas including development for Eddie Bauer's 365 program, design for the launch of First Ascent in 2009 and technical design for the ski resort uniform program. She is now part of the First Ascent development process, working closely with an elite group of mountain guides.
Prior to her move to Seattle in 2008, Diane designed for RailRiders Adventure clothing, an outdoor brand specializing in technical sportswear. Working in a small entrepreneurial environment was great experience and offered some unique perspectives into the product development process. Diane got her start in outdoor industry at Eastern Mountain Sports, working on the retail side of the business and teaching basic rock climbing courses for the climbing school. Between her love of the outdoors and a degree in Apparel Design from the University of Delaware, it was a natural progression into product development for the outdoor marketplace.
Although always an outdoor sports enthusiast, Diane surprised her family (and herself) by becoming an active mountaineer and alpine climber once she moved to the Pacific Northwest. She has summitted numerous peaks, including Mt Rainier, and recently ventured into high altitude climbing with a summit of Imbaburra and Cotopaxi in Ecuador. In addition to climbing, she also loves yoga, skiing, hiking and kayaking.
Mary Margaret Sloan is currently the northeast regional director for the Student Conservation Association, a national conservation organization which provides hands-on service opportunities for youth on public lands. In that position, she develops new programs and partnerships across New England and New York, and is based in SCA's national office in New Hampshire.
She is the former president of American Hiking Society and is a recovering attorney. She earned her undergraduate degree from Vanderbilt University and J.D. from Villanova School of Law.
Mary Margaret also serves on the board of the Waterman Fund and the Tanzania Education Fund. She's an active hiker and climber, and novice telemarker.
Michele Thomas has over 13 years of human resources and recruiting experience. Currently, she manages the recruiting function and special HR projects for Altrec.com, an online retailer of outdoor gear and apparel located in beautiful Central Oregon.
Michele began her recruiting career in 1997 with a national staffing firm and was quickly promoted to a management position. Seeking more challenges and HR experience, she joined the corporate HR team at Boise Cascade. Prior to joining Altrec and moving to Central Oregon, she was the lead technical recruiter for an RPO firm which designed and manufactured capital equipment for the semiconductor industry.
In her free time, Michele enjoys skiing, hiking, reading and spending time with her dog, Jerry.
Stephanie Teleen is the owner of Jakfish (http://jakfish.com), a Vermont-based company which makes performance clothing for active pregnant women. In 2001, when she was pregnant with her first child, she tried to find maternity clothing that would allow her to stay active throughout her pregnancy. With no appropriate clothing available, she begrudgingly wore her husband’s giant sweatpants. She spent her maternity leave from her job in marketing dreaming up a company that would make the kind of clothing she was looking for. Jakfish was finally born in 2007.
What jobs/experiences/characteristics led Stephanie to the launch of Jakfish? Here’s the short list, ice cream scooper, Spanish teacher, grant-writer, fundraising coordinator, marketing director, dissatisfied pregnant lady, lifetime athlete, and perpetual optimist. Stephanie loves being involved in OIWC because it is a super-cool group of women who are passionate about the outdoor industries and know that girls can play just as hard as boys.
When not working, Stephanie can be found chasing her 2 boys around the yard, kicking the soccer ball to her giant dog, running/hiking with friends, sitting in the treehouse, snowboarding at her favorite local mountain or laying in the hammock.
Megan Tompkins is the editor of Bicycle Retailer and Industry News, the trade journal for the bicycle industry. She ensures that the magazine is relevant, enlightening and informative to a global audience of bicycle retailers, distributors and manufacturers. She also directs editorial content in the Show Daily for Outdoor Retailer twice a year.
She feels lucky to have worked in the travel, ski, surf and bicycle industries alongside passionate people. She served as the marketing and communications manager for the Surf Industry Manufacturer’s Association. Prior to moving to California, she lived in New York City, where she wrote for travel trade magazines. She has a bachelor’s degree in English from Dartmouth College in Hanover, New Hampshire.
Megan lives in Irvine, California, with her husband, Andy, and their dogs, Jake and Sadie. When not riding her bike, she accompanies Andy on the golf course and tries to wear out her dogs on long walks.
Eryn Willard is principal (aka design Sherpa) at Studio 22, a graphic design firm that specializes in working with companies in the outdoor and environmental industries. When she opened her firm in 2005, her goal was to work for companies whose missions she would support even if they weren’t clients. Integrating sustainable practices is top priority for Studio 22, and has been since the beginning. Whether working specifically with an environmental company or one with a traditional business model, the firm imparts their own values into the production of each piece. Eryn also really enjoys working with business owners to see their ideas come to life, and is passionate about connecting a client’s product to consumers by engaging them with a visual story.
Eryn has been volunteering her design skills to OIWC since 2008, later becoming part of the Marketing committee while establishing some new brand standards for the group. Her role on the Board of Directors began in late 2009 as the Graphics and Materials Manager, where she is eager to see OIWC move to the next level, expanding its reach to more women in the outdoor industries.
When she’s not in the office, she’s hitting the trail on her mountain bike or snowboard, climbing at the gym, hiking with her dog Derby and husband Chris, or enjoying a get-together with friends and family.