The
headline said it all… "Women on a Mission: OIWC seeks to eradicate gender
inequality,” and with that, tens of thousands of Outdoor Retailer attendees
learned about the new mission and vision of OIWC, and with it the launch of the
Advocacy Program.
The
full-page article highlighted the history of OIWC and the evolution to its new
mission, emphasizing that the recent changes were the result of members asking
OIWC to be the advocate for gender-related issues in the industry.
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