OIWC Launches INTUITION & INGENUITY: A Women's Product Showcase
Wednesday, June 03, 2009
(0 Comments)
Posted by: Sally Grimes
At Outdoor Retailer Summer Market, OIWC is launching an exciting new program designed to promote your women's products while highlighting the women who designed, tested, or helped make that product a reality.
Intuition & Ingenuity A Women's Product Showcase
FREE for Gold Plus and Gold sponsors, half price for Silver and Bronze sponsors, and only $300 for all others. Learn more and register online.
Stretch
your marketing dollars further and capture the attention of buyers,
journalists and industry professionals in an innovative and interactive
way by telling the story of your products that are designed by women
and for women.
Details
Your
product must be designed specifically for women and have a design story
from a woman. The story can include the designer or tester of the
product, how they decided on features important to women, and what they
are most proud of for that item. The story will be printed on the back
of your hangtag and featured on the OIWC website, along with
information about your company’s commitment to women.
OIWC provides you with custom hangtags that help tell your story.
OIWC
will produce a printed Lookbook that includes your women’s product,
short description and booth number. The Lookbook will be distributed to
buyers and journalists attending OR as a road map to finding key
women’s products.
OIWC will include your item(s) in an online Lookbook, with links to your website and/or product.
An
email blast of the Lookbook will be sent prior to the show and all
stories will be listed on www.oiwc.org and shared with the OIWC
database.
The Daily will write a column highlighting product stories.
Cost to participate A
standard Lookbook placement includes ¼-pg of an 8.5” x 5.5” booklet,
with company name and logo, booth number, and product name/description
and image:
OIWC Gold Plus and Gold sponsors: one item at no cost, all others $50 each
OIWC: Silver and Bronze sponsors all items at half the cost ($150)
Print Page
Email to a Friend
RSS
