  
Collaborating with Non-Collaborators |
Posted By Sally Grimes, OIWC,
Yesterday
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Recap from OIWC Executive Roundtable
This year marked the second year for the Outdoor
Industries Women’s Coalition Executive Roundtable. Created in July 2009, the
private round-table event allows senior-level women in the outdoor industries
to come together and discuss issues with an intimate group of peers who share
similar challenges. OIWC extends a huge thanks to W.L. Gore & Associates
for sponsoring the 3rd OIWC Executive Women’s Roundtable.
This year’s roundtable discussion, held at the Outdoor
Retail Summer Market 2010, focused on "Collaborating with Non-Collaborators.”
At the ORSM Roundtable, Pollyanna Pixton, a guru on the topic of leadership,
offered roundtable members insights on how to collaborate with non-collaborators.
A non-collaborator is defined as a person who is
obstructing the progress of the team or organization. Having a non-collaborator
on your team is a culture killer, reduces productivity and, most importantly,
reduces trust among the team.
Learn more, including how to find out if you
work with a non-collaborator, what strategies to employ if you do, and for a
suggested reading list on this topic.
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Put your CRM/Database Expertise to Work for OIWC |
Posted By Sally Grimes, OIWC,
Thursday, August 26, 2010
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As
the Outdoor Industries Women’s Coalition professional development and
regional programs grow, so does the need for a more sophisticated
contact management system. OIWC works with hundreds of outdoor companies
that take advantage of the beneficial programs offered, plus dozens of
volunteers who make OIWC’s important work possible. To better manage
these key relationships, OIWC is ready to amp up its contact management
system. We are in need of a volunteer – or two – to guide us to success.
The ideal candidate has experience using or managing CRM systems and
has time to research cost-efficient options designed specifically for
non-profit databases. Interested in helping us find the right system?
Fill out a volunteer form and we’ll be in touch!
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What Women Want Seminar Recap |
Posted By Sally Grimes, OIWC,
Monday, August 23, 2010
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On
August 5, five expert panelists convened at the Outdoor Retailer summer
market in Salt Lake City to offer their insights on how to create brand
loyalty with your women consumers. The seminar "What Women Want (And
How to Convince Them You've Got It)” proved to be a popular topic.
A
roomful of OIWC members and guests listened in on how to garner your
women consumers and foster long-lasting relationships with them. The
conversation centered around offering your women’s market an authentic,
custom-fit experience. Studies show that women tend to focus on the
relationship aspect of shopping, whereas men tend to shop solo. Based on
this tidbit, panel members suggested hosting an on-site product
demonstration or group outing. Once you offer a fun, memorable retail
experience, your store will be the go-to for your returning female
customer base.
Panel
members included Sharon Leicham, author of "Merchandising Your Way to
Success” and "How to Sell to Women,” Kim Walker, Co-Founder and Owner,
outdoor Divas, Elizabeth Howland, Founder and Principal, andHow
marketing, Thayer Sylvester, Co-Founder and CEO, Carve Designs and Beth
Kepler, Founder, Studio Lugo.
Thanks
to the panel members for sharing their expertise, and a special thanks
to Kristy Holland, Editor in Chief, Women's Adventure magazine, for
moderating this important discussion.
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Join us TOMORROW in the Bay Area for Marketing to Women panel |
Posted By Sally Grimes, OIWC,
Wednesday, August 18, 2010
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Meet OIWC Members at August Network Nights |
Posted By Sally Grimes, OIWC,
Monday, August 16, 2010
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Your
next Network Night is just around the corner. Join OIWC and these area
businesses on August 31 – in the Boulder region at Polar Bottle, in
Burlington (VT) at Isis, in Seattle at the ExOfficio Belltown retail
store and in Portland at Columbia Sportswear. Find out more about the regional events in your area.
Meet
other great women in the outdoor industries while you discuss the topic
for the evening: Marketing to Women. Enroll early to ensure a spot, and
bring a guest for only $20! Or encourage your guest to reap the
benefits of a full membership for only $45 (or FREE if she works for a
sponsor company).
Learn more about the skill of networking and
get the most out of OIWC Network Nights by reviewing the tips on the
August professional development resource page.
Space is limited so register now for the following Network Nights on Tuesday, August 31:
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OIWC Welcomes Timberland as Newest Platinum Member |
Posted By Sally Grimes, OIWC,
Friday, August 13, 2010
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OIWC
is thrilled to welcome Timberland as a new Platinum Corporate Member
and co-sponsor of OIWC’s Pioneering Woman and First Ascent Awards (along
with Women’s Adventure Magazine).
"As a  brand
deeply rooted in the outdoors, Timberland is excited to support the
Outdoor Industries Women’s Coalition,” said Cassie Heppner of
Timberland. "Through our corporate membership, we are providing
Timberland employees access to the OIWC network of educational and
networking events, as well as monthly professional development topics.
Timberland’s support of the OIWC, collectively with other supporting
partners, ensures that OIWC continues to empower and provide opportunity
for women in the outdoor industries.” The Platinum Corporate Member
level is the highest offered by OIWC.
Heppner adds, "In support
of recognizing women in the outdoor industries and showcasing career
choices and career paths to young, active outdoor women, Timberland is
proud to sponsor and visibly promote OIWC’s First Ascent and Pioneering
Woman Awards. These awards acknowledge the future leaders of the outdoor
industry as well as those who have paved the way for other women to
achieve success.”At the Platinum level, Timberland joins other industry leaders KEEN, Vasque, REI and The North Face. Thank you Timberland!
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Women of Mountain Biking Survey |
Posted By Sally Grimes, OIWC,
Thursday, August 12, 2010
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Sacred Rides Mountain Bike Adventures has launched a Women of Mountain Biking Survey <http://www.surveymonkey.com/s/99MBLWX> to gain a deeper understanding of why women mountain bike, and to specifically understand:
-Are more women mountain biking, and why are some women still reluctant to mountain bike?
-What are the unique needs of women riders, and should the mountain biking community/industry be doing more to facilitate and encourage women to ride?
The results of the survey will be shared publicly to help guide the growth of the sport and industry. The more women that participate, the stronger the potential of the survey. All women mountain bikers are invited and to participate, and share the link to this important survey.
The survey will be open until Friday, August 20, 2010, and the results will be made public and available to media on Friday, August 27, 2010.
Take the Women of Mountain Biking survey <http://www.surveymonkey.com/s/99MBLWX>
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Powering up for More Purchase Power |
Posted By Sally Grimes, OIWC,
Wednesday, August 11, 2010
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To
be successful in today’s economy, you can’t ignore that 85% of all
consumer purchases are made by women – including home and business
purchases. To help OIWC members better understand the power of this
purchase power, this month's professional development topic is focused
on marketing to women. By
offering online articles, co-hosting an Outdoor Retailer seminar with
Women's Adventure Magazine, hosting a Regional Event in San Carlos (CA)
and Network Nights around the country, OIWC offers tips to tap into the
power of this $7 trillion American market segment (which exceeds the
size of the entire Japanese economy). Learn more by visiting the August resource page. And be sure to register for this month’s upcoming events.
Thanks to Women's Adventure Magazine for support of these awards!
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Nominations for Bike Industry Leadership Awards Close Aug 16th |
Posted By Sally Grimes, OIWC,
Monday, August 09, 2010
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Nominations
are being accepted from now until August 16 for the 2010 OIWC Bike
Industry Pioneering Woman and First Ascent awards. The nomination
process is quick, easy and can be completed online.
Please nominate individuals who will be at the upcoming Interbike trade
show and who are able to attend the OIWC awards ceremony on September
23, 2010.
 The
Outdoor Industries Women’s Coalition is a membership community
dedicated to developing leaders, supporting women in their career
endeavors and generating champions to inspire other women. One way we do
this is through recognizing our peers in the industry for their
significant contributions. We encourage you to show your support by
nominating your mentor, a co-worker, employee or anyone who has inspired
you within the Bike Industry. Find out more about the OIWC awards and past award recipients.
Photo:
Ashley Korenblat of Western Spirit Adventures accepts the first
Pioneering Woman Award for the bike industry in 2006. Other recipients
include Ariadne Delon Scott (previously of Specialized), Deborah
Hubsmith (Safe Routes to School), and Georgena Terry (Terry Precision
Cycling). Thanks to Women's Adventure Magazine for support of these awards!
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Networking Opportunities in Burlington, Seattle and Boulder |
Posted By Amy Luther, OIWC,
Monday, August 02, 2010
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Looking to expand your network in the Burlington (VT) or Seattle (WA) regions? Volunteer with OIWC's Corporate Membership Committee and get to know companies in these areas while telling them about the valuable events OIWC hosts.
OIWC is seeking two volunteers – one for each region. The ideal volunteer lives in or near one of these two regions and is comfortable making ‘cold calls' to encourage companies to join OIWC. OIWC provides all the tools, training and support you need to be successful in this role.
In addition, OIWC's Regional Outreach Committee is seeking a lead volunteer for the Boulder (CO) area. This volunteer leads a team of volunteers to coordinate OIWC Regional Events and Network Nights. It's a great way to expand your personal network, while gaining new skills for your résumé.
Interested? Fill out a volunteer form to learn more.
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