This quarter the Seattle Network Night will be hosted at ExOfficio. This event provides a unique opportunity to check out an OIWC sponsor company while meeting other OIWC members within your region. Only OIWC members can register for the event; each member may be bring 1 guest for $20.

ONLINE REGISTRATION IS CLOSED AND EVENT IS FULL.  NEXT NETWORK NIGHT WILL BE OCT 26TH.

Event Agenda:

5:00-5:15pm:  Sign in, general reception/networking

5:15-5:30pm:  OIWC welcome; ExOfficio welcome by Steve Bendzak, GM/President

5:30-6:15pm:  Group discussion- small break outs on topic of Marketing to Women**

6:15-6:30pm:  Group discussion wrap up

6:30-7:00pm:  General reception/networking and food/drink provided by ExOfficio

7:00-8:00pm:  Shopping!  20% off ExOfficio apparel purchases made at the store!

**Come prepared for the group discussion on Marketing to Women

According to the Marketing to Women conference website, Women's Spending Power = $5 Trillion – so we're obviously buying more than shoes and purses. Women account for 85% of all consumer purchases including everything from autos to health care and we represent the majority of the online market. With those statistics in mind we will break into groups and discuss the following questions:

1. When was this ‘switch' to women having the spending power? And how did it happen?
2. Even though most, if not all, of us here are women, what can we all do to better understand the female consumer?
3. Why is marketing to women that different from marketing to men? Are we really that dissimilar?

Thank you to ExOfficio for sponsoring this event!