Keynote & Leadership Awards Presentation @ ORWM
Selling to Men: A 30 Year Retrospective - A Business Case for a Paradigm Shift
Featuring Sally McCoy
Longtime CEO and GM of CamelBak
Saturday, January 9
Marriott Downtown City Creek, Salon F
Open to all attendees
The focus of the Keynote is to explore solutions that move the active outdoor industry toward greater leadership diversity and inclusion. The 2016 Keynote will also be celebrating OIWC’s 20th anniversary.
McCoy was recognized by Outside Magazine as a Top Innovators of the Last 25 Years in 2002 for being one of the first leaders to develop women's clothing and products for the outdoors. She has also served as Board Chair of both the Outdoor Industry Association and the Conservation Alliance.
"Sally is a thought leader around business sustainability and innovation, and is well recognized and respected among her peers. In addition, she is an industry visionary who leads a business that is built on new and emerging technologies giving her a unique perspective around industry opportunities,” said Deanne Buck, Executive Director of OIWC. "We are honored to have the opportunity to provide a platform for her to share her expertise with the industry leaders and influencers who attend Outdoor Retailer.”
OIWC recognizes CamelBak as a respected and inspired leader in the area of workplace culture that drives inclusion and innovation. CamelBak understands this from both a business imperative in and of itself, as well as, how it relates to growing a sustainable participant and consumer base. Under McCoy’s leadership CamelBak has repeatedly established itself as "Best Places to Work" by Outside Magazine and as a company that has successfully recruited women into positions where they have been traditionally underrepresented: product designers, engineers and sales.
In addition to McCoy’s presentation, the event will also celebrate OIWC’s 20th anniversary, and feature the 2016 Outdoor Industry Leadership Award Winners.
Pioneering Woman Award:
Nora Stowell, W.L. Gore & Associates
First Ascent Award:
Chanisa Imraporn, The NPD Group
Thank you to Arc'teryx as the title sponsor for this event and The NPD Group as the supporting sponsor.