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Staff & Board of Directors


Deanne Buck, Executive Director
Email Deanne

Toni Carey, Brand Director
Email Toni

Rich Cook, Director of Strategic Growth
Email Rich

Sarah Eckhoff, People and Culture Director
Email Sarah

Danielle Hamilton, Operations Director
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Erin Lucas, Director of Entrepreneurship, Innovation, and Technology
Email Erin

Amy Luther, Director of Member Strategy & Engagement
Email Amy

Executive Committee

  • Julia Clark Day - President, The NPD Group- Sports
  • Susan Viscon - Vice-President & President-Elect, REI
  • Jill Layfield - Vice-President 2
  • Audrey Hicks - Treasurer, Consultant
  • Therese Thompson - Secretary, Consultant

Board of Directors

  • Karen Bliss, Advanced Sports International
  • Donna Carpenter, Burton Snowboards
  • Kent Ebersole, Active Interest Media Outdoor Group
  • Jessica Klodnicki, Bell, Blackburn and C-Preme Brands, part of BRG Sports
  • Steve Meineke, KEEN
  • Layne Rigney, CamelBak
  • Laura Schaffer-Alward, Mountain Hardwear
  • Lu Setnicka, Setnicka Consulting
  • Jim Weber, Brooks Running

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