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CEOs Sign OIWC Pledge to Advance Women’s Leadership in the Outdoor, Bike, Snow, and Run Industries


REI CEO Jerry Stritzke Urges Action, Commits Funds to Help
Spur Innovation and Opportunity for Women


Jerry Stritzke, CEO and president of REI (Recreational Equipment, Inc.), was joined by 13 industry CEOs who signed a pledge to accelerate women’s leadership in their companies. In addition to the pledge, developed by the Outdoor Industries Women’s Coalition (OIWC), Stritzke announced a major initiative to spark innovation and mentor women entrepreneurs, supported by a $1.5 million grant. 

CEOs who have already signed the pledge lead organizations including Active Interest Media, Advanced Sports–Fuji Bikes, American Alpine Club, Backcountry, Burton Snowboards, CamelBak, The North Face, NPD Group, Outdoor Research, Patagonia, REI, SmartWool, W.L. Gore & Associates, and Wolverine Worldwide.

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REI will match up to $500,000 for new companies who join OIWC's powerful member network or elevate their level of membership.

Get more info on the OIWC Corporate Membership Match 

About OIWC:

Founded in 1996, the Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace equity, diversity, and inclusion by expanding opportunities for women in the Outdoor, Snow, Bike, and Run Industries.


OIWC provides professional development, education, and leadership programming that promotes women's advancement.


For more than 125 industry partners, OIWC is the trusted resource for best practices and industry models around gender equity, respect, and inclusion.



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